The rediscovery of a brand
HBF
Todd Bracher Studio has been tasked with reinventing the famed brand HBF with a deep and aggressive Creative Direction effort. However a brand doesn’t communicate with products alone. HBF engaged us to develop and execute an integrated strategy to revitalize their brand both from a product point of view but also imagery and collateral.
The Rediscovery of a Brand for HBF
Our work so far includes a strategic audit of their product portfolio, a refresh of their material palette, art-direction, photography, and design of a limited-edition brand book and give away, and a complete revamp of their flagship Chicago showroom. The results speak for themselves: HBF is an energized brand, poised for return to the newly evolving market opportunities.
Press: Download Media
Scope
- Design Advisory
- Brand Strategy & Positioning
- Opportunity Discovery
- Strategic Partnerships & Acquisitions
- Launch Support
- Art Direction
- Graphic & Digital Design
