Aligning a brand for an emerging market
CH Briggs
Vertical surfacing offers many benefits for architects. But the market is saturated with decorative options, which may conflict with an architect’s vision or simply fall out of fashion too soon. C.H. Briggs asked Todd Bracher Studio to build the Alyn brand from the ground up.

Alyn for CH Briggs

From the name, logo, and brand collateral to the positioning, strategy, and product offer, our concept for Alyn is a sophisticated, timeless brand, one that lives not in the world of style, but within the sphere of contemporary architecture itself.

Alyn's colors are carefully sampled from the concrete, wood, stone, metal, and glass that already exist in the architectural space and are chosen to work in harmony with these essential materials. Painstakingly designed textures and translucency options offer a beautiful canvas for lighting designers and allow the architect to create vertical depth and impact on the wall.

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  • Design Advisory
  • Brand Strategy & Positioning
  • Opportunity Discovery
  • Launch Support
  • Art Direction
  • Event Design
  • Graphic & Digital Design
  • Product Design
  • Concept Design & Development
  • Prototyping & Manufacturing Support