Giving Meaning to the Arbitrary
Shaw Contract Group
When Shaw Contract Group approached Todd Bracher Studio to produce a new flooring collection, we worked to deliver a unique selling proposition. Our insight was simple: that flooring could be designed, not according to an arbitrary aesthetic, but to tell a more compelling story. That story, in turn, would become a unique way of connecting with architects, designers, and specifiers.
The Music Project for Shaw Contract Group
In exploring the concept of filling spaces, we immediately gravitated towards music and the power of how music filled a space. Music is truly universal, transcending culture, class, and time. Could we produce a floor that leveraged the timelessness of music? The Music Project is the answer to this question. It’s an authentic visual translation of the language of music, representing sound, design and science in harmony. We commissioned custom software, built to convert audio data into Studio-curated imagery. The resulting textiles capture a universal reality—a tempo and pattern that reflect music’s every nuance create a timeless look that transcends fashion and style. Offered in a five element collection, our clients now have the ability to fill an environment physically, not with ‘stripes’ or ‘dots,’ but with the essence of Jazz, Classical, Electronica, or Ambient music, complete with moments of well-timed silence: a wholly new and unique position in the marketplace.
Press: Download Media
Scope
- Design Advisory
- Opportunity Discovery
- Launch Support
- Event Design
- Product Design
- Concept Design & Development
