The Creation of Forward Heritage
Fritz Hansen
Fritz Hansen is known the world over for its timeless design, marquee architect-designers, and global cultural influence. Todd Bracher Studio was tasked with creating another icon for the brand — an executive table designed to live next to some of the greatest pieces of furniture ever made — and to give Fritz Hansen a unique position in today’s marketplace.
T No1 for Fritz Hansen
Designed to fit effortlessly into the Fritz Hansen catalog while charting a course for the future of the brand, T No.1 is revolutionary in its simplicity of construction. Two legs, a center spine, and a minimal rib give the table extraordinary strength and extensibility, while presenting an organic, natural fluidity of composition. Its efficient design approach allows the table to adapt easily to any application — T No.1 makes for an elegant dining table, and it’s more than ready to do real work, from executive offices to conference rooms. T No.1 quickly became one of the most successful conference tables in the industry, helping Fritz Hansen articulate a bold new vision for the future.
Press: Download Media
Scope
- Product Design
- Concept Design & Development
