The Next Chapter
In 2016, Issey Miyake is breathing new life into L’Eau d’Issey by opening the second chapter of its story. The source of L’Eau d’Issey is one drop, a single drop. Rare and precious. Faced with the inexorable passing seasons, Issey Miyake rekindles his love of a nature that takes time, its own time, to begin moving, revived by water. A water that is born, then flows peacefully.
Parfum Pure for Issey Miyake
Pure water that creates moments suspended in time, dreams and escapism, timeless moments of serenity and fulfilment.
This artistic decision was made by the American designer Todd Bracher, who expresses a return to nature “L’Eau d’Issey is what all other perfumes are not. L’Eau d’Issey evokes the genuine simplicity and purity that exist around this idea of water. For L’Eau d’Issey Pure I believe we have captured the most basic image of water, a droplet. The droplet symbolises the fragrance and becomes the bottle.”
Press: Download Media
- Product Design
- Concept Design & Development