Giving Birth to an Icon
Georg Jensen
Georg Jensen made his name as a design icon by bringing natural inspiration to the world of Danish silver. When his namesake brand asked Todd Bracher studio to collaborate, it was clear we would begin with a return to nature, and end with a powerful gesture that the Georg Jensen brand was making a return to form.

Flora for Georg Jensen

Taking its shape from the poetic sprouting of a flower bud, the beautiful, organic lines of Flora are at home in any setting. The long, graceful neck serves another purpose. It harnesses the reflective power of stainless steel to play the colors of a floral arrangement all the way down its length, making flowers themselves the hero of this piece, and ensuring that Flora’s style remains fresh and dynamic. Flora has been deemed a Jensen ‘Masterpiece’: a distinction reserved for only a handful of the most iconic products from the brand's century-old legacy.

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