Bodies In Motion
Humanscale
Bodies in Motion is an exploration of the essence of human movement and a visual metaphor of Humanscale’s commitment to ergonomics. The experiential installation highlights the company’s pioneering use of natural ergonomics, which draws on the laws of physics and motion to design products that automatically adapt to the user's position.
Bodies In Motion for Humanscale
Humanscale invited long-time design collaborator Todd Bracher to design a multi-dimensional experience at Salone del Mobile. With interest in exploring new modes of expressing human movement, Bracher tapped Studio TheGreenEyl, a design and research practice with a focus on digital design. The installation reinterprets the original scientific method of motion perception developed by Swedish psychophysicist Gunnar Johansson in 1973, which involved placing lights on key points of the human body to highlight movement.
Bodies in Motion applies 21st century technology of digital projection and sensors to collect and communicate data through 15 beams of light that project across the space in a striking visual display.
Press: Download Media
Scope
- Design Advisory
- Brand Strategy & Positioning
- Creative Direction
- Strategic Partnerships & Acquisitions
- Launch Support
- Art Direction
- Event Design