Sustainability At Scale
Issey Miyake
As a long time collaborator of Issey Miyake, we were tasked with defining a new era for the Miyake brand that connects to a new audience in a sustainable, meaningful way.
a Drop d’Issey for Issey Miyake
The Issey Miyake brand is concept driven. Their fragrance brands are known for their purity, essential expression of nature. We worked to deliver a concept that is fundamentally pure, precise and human. We challenged the notion of the fragrance bottle but laying it nearly flat. Allowing for a new user experience, a warmth in the hand. By making this decision we also reduce the use of material in the packaging by 8%, which at scale for the Miyake business, is a meaningful reduction of its environmental footprint.
Press: Download Media
Scope
- Design Advisory
- Brand Strategy & Positioning
- Product Design
- Concept Design & Development
- Packaging Design
- Pre-design Advisory
- Prototyping & Manufacturing Support