Awards, events, press and general happenings at the studio.
June 2018Todd Bracher is mostly known in the industry for his furniture and product designs, but he is fast making a name as a branding strategy leader, too. The designer discusses his approach to workplace design, and his new forays into branding strategy to give manufacturers a global edge.
Introducing Fragment Modular Seating System for Fogia
February 2021Responding to the rapidly changing ways in which we work and live, Bracher’s design totals XZY modules in its entirely, each able to be configured towards where it will be placed and how it will be used. At the core of Fragment is Fogia’s trademark comfort, a quality that Bracher was keen to capitalise on from the earliest iterations of the design.
Todd Bracher Featured on The Design of Business | Business of Design Podcast
May 2019Todd Bracher, founder and creative director of Todd Bracher Studio, speaks about the importance of the role of design in business to achieve strategic differentiation.
Yale School of Management
April 2019Todd speaks to master's candidates at the Yale School of Management on the role of design and how its integration into business is key to reach strategic differentiation.
Interior Design Magazine Interviews Todd at Salone del Mobile 2019
April 2019Todd Bracher talks about “Bodies in Motion,” his interactive installation in partnership with Studio TheGreenEyl for Humanscale at Salone del Mobile 2019, which allows users to materialize their movements onto a light-generated figure on a screen. Video by Steven Wilsey and James Eades.
Bodies In Motion – Milan Design Week 2019
April 2019Bodies in motion opens during Milan Design Week 2019
Fortune – Todd Bracher Great Design Is the Key to True Product Differentiation
March 2019What does everyone truly want from their business? According to Todd Bracher, founder and creative director of Todd Bracher Studio, it’s not profit, market dominance, or even survival—it’s love. If customers love your products and services, they become brand ambassadors, and then everything else that follows becomes so much easier.
Todd Bracher to Speak at Brainstorm Design 2019
February 2019Brainstorm Design combines the editorial wisdom of FORTUNE and Wallpaper* to deliver a lively and informative event that bringing together the FORTUNE 500’s most powerful executives and the world’s most talented designers.
Todd Bracher on How American Design is Different from the European Scene
June 2018Since 2011, Bracher has had a host of releases at NeoCon—across product categories like furniture, flooring, and lighting—and has also designed a number of showrooms at the Mart. Learn his POV on the difference between the American opportunity vs Europe's.
Todd Bracher Nominated for Product Designer of the Year 2018
May 2018Todd Bracher shortlisted for Lighting Magazine's Lighting Design Awards 2018 Product Designer of the Year
Vessel featured in Stylepark
February 2018Todd Bracher likes to reduce design to its essence. With the aim of creating the optimum atmosphere for mankind in an artificial environment, he brings complex processes to the essential.
Todd Bracher featured on Clever Podcast
February 2018Essentialism, irreducible complexity, and strategic design over 19 years and 5 countries. Insights into my journey on the latest Clever Podcast with Amy Devers and Design Milk.
Interior Design Asks Todd Bracher 10 Questions
November 2017Todd Bracher joins artistic direction, strategic services, and product design for a multi-faceted approach that’s served brands such as Herman Miller, SodaStream, 3M, and Humanscale.
Alodia Stool is AD Spain’s Piece of the Day
November 2017Todd Bracher has managed to revolutionize one of the classics of every bar: the stool. With its characteristic line, 'Alodia' brings minimalism to the extreme.
Todd Bracher is Creating an ‘International Brand Language’ for HBF
October 2017“I wanted to get married to a handful of designers,” says Todd Bracher. The statement is provocative, but it underscores the Brooklyn designer’s commitment to his current working relationship.
Vessel featured on Minimalissimo
September 2017Savas Dimopoulus, the particle physicist who created one of the two currently popular theories about the origin of the universe, put it very well when he said: Why do humans do science? Why do they do art? The things that are least important for our survival are the very things that make us human. Physics is one way to explain the world. Art is another. Both come together beautifully in Vessel, Todd Bracher’s lighting design for Humanscale.
Todd Bracher Designs an Optically Optimized, Glare-Free LED Pendant
September 2017Vessel speaks to the future of LED lighting, founded not in aesthetics but instead, in physics. Vessel is a first-of-its-kind pendant that was reverse engineered completely from the ‘perfect light throw’.
Todd Bracher to Speak at World Summit on Innovation & Entrepreneurship
September 2017BUSINESS IN THE AGE OF INTELLIGENCE How intelligence will advance the future of business. WSIE 2017 will feature a broad range of game-changers and disruptors to debate this year’s story.
Das Haus featured in Corriere Della Sera
June 2017Bracher's project will try to answer some questions: "Why do we live in a certain way and not otherwise? Should priority be given to functionality, aesthetics or tradition? What role does the concept of home play today? And what role will he have tomorrow?
Todd Bracher Featured in DAMN Magazine on the Creation of Das Haus
June 2017Todd Bracher designed the beautiful wellness café in the heart of Brera that lasted throughout Design Week, offering visitors a moment of rest and recovery. It show-cased Humanscale’s nature-inspired lighting projects, conveying the perfect conditions for an optically and physically relaxing experience.
CNN – Definitive Design
June 2017Todd Bracher feature on CNN
Nothing but the truth
June 2017Named a global design influencer, Todd Bracher strives to remove ego from the creative process. 'I don't want to create work that has an opinion' he says.
Todd Bracher’s Favorite Designs
May 2017Todd Bracher is an award-winning, critically acclaimed industrial designer based in Brooklyn, New York. Over the past 20 years, Bracher has collaborated with some of the most prestigious brands in the world, including Jaguar, Burberry, Humanscale and Herman Miller.
Todd Bracher Keynote: The Evolving Role of Designers
May 2017Todd Bracher, acclaimed industrial designer and founder of Todd Bracher Studio, will discuss how designers’ roles have evolved, and why good design, beyond aesthetics and function, also needs to be strategic and make good business sense.
MATERIAL TENDENCIES: TODD BRACHER
April 2017Design is about communicating the human experience. This is what drives New York-based industrial designer and educator Todd Bracher.
TL Mag #27 – New New York
April 2017New York is a place of cross pollination and collaboration. From my first impression as a visitor, to internships, employments, interdisciplinary collaborations and the founding of my own practice, I felt a shared ambition or a connected dream; to which I belonged. The energy is stimulating, the diversity inspiring and the competition motivating. Buildings, designs, fashion and art performances can only be achieved through cooperation. Constantin Boym, Todd Bracher and Lindsey Adelman represent the core of contemporary design prowess.
The Self Care Craze Comes to Design
April 2017“We apply a lot of human sciences to the work that we do,” says design strategist Todd Bracher, who worked with design company and manufacturer Human Scale to realize the Re:Charge Cafe installation in Milan. The cafe is billed as a green “urban oasis,” complete with an air-purifying wall and “‘green shots’ for rejuvenation of body and mind.”
FastCo Design – Self Care crazy comes to Design
April 2017Todd Bracher's ReCharge Cafe: At Milan Design Week, installations boast the ability to “recharge,” “de-stress,” and “reflect on the hectic pace of our world.”
Milan Design Week 2017: Wellness Design
April 2017American office furniture company Humanscale collaborated with designer Todd Bracher for RE:CHARGE Café, a pop-up space designed for visitors to recharge and find respite. The café is designed to enhance visitors’ wellbeing and includes biological lighting that follows circadian rhythms, air-purifying walls, and healthy food and drink offerings throughout the day.
April 2017The RE:CHARGE Café by Humanscale and designer Todd Bracher offers a communal urban oasis to recharge mind, body and devices, in the Brera Design District.
Corriere della Sera
April 2017Esplora il significato del termine: A Brera, un’oasi verde con spazi per lavorare e riposareA Brera, un’oasi verde con spazi per lavorare e riposare
In Brera, A Green Oasis With Spaces To Work and Rest
April 2017At the local "Solferino 18" (homonymous address) opens "Re.Cahrage Café", a space designed by "Humanscale" with the designer and creative director Todd Bracher for the Milan Fuorisalone.
ReCharge a Milano
April 2017NUOVI RISTORANTI MILANO: 3 LOCATION DA PROVARE DURANTE IL SALONE (E ANCHE DOPO!) Dal ristorante dello chef stellato al pop up bistrot per ricaricare corpo, mente e smartphone, ecco 3 indirizzi da non perdere.
Summit Interviews Vol. 4 – Todd Bracher
March 2017Which is the best and fastest design tool? Why do we never see beautifully aged plastic architecture? How can a deliberate design failure turn out to be an unexpected success? Why should journalists never ask about inspiration? And what dangers does the image culture we live in pose for architecture? In conversations with some of the leading architects and designers of our time, Summit Interviews Vol. 4, 2016–17 not only answers these questions, it also offers unique insights into the workings of the architecture and design industries, and revelations from some of the leading personalities in those fields. Summit Interviews Vol. 4, 2016–17 is a collection of the most memorable features of podcast, which chronicles an exciting year in architecture and design.
Wallpaper* Magazine: Todd Bracher conjures an urban oasis for Salone del Mobile
March 2017‘Ive been visiting Salone del Mobile for nearly 20 years; jet-lag, meetings [and] continuous exploring put a strain on one’s immune system.’ American designer Todd Bracher is speaking of the annual tumult that most design devotees go through during that arduous week in Milan. His solution? The RE: CHARGE café. Created in collaboration with ergonomic workspace firm Humanscale, the café appears to do exactly what it says on the tin: to allow a place to ‘recharge mind, body and devices’. Bracher explains, ‘We are offering an environment that is designed to retune your body’s clock and to provide an opportunity to experience some of the latest technologies and products we at Humanscale are exploring.’
Todd Bracher’s Das Haus to be on Display at imm Cologne
January 2017“For the design, I started thinking about what makes an American home, what it means to be American. Then I started to realize that I wanted to create the culmination of five mentalities that have influenced me — Denmark, Milan, France, England and the U.S. — and how they intersect with the work I do.”
Todd Bracher’s Stripped-Down Sustenance House Asks, What do We Really Need to Live?
January 2017"I started thinking about the basics of living, instead of trying to deal with all the stuff that we have," Bracher told us recently as he prepared his Das Haus concept. Sustenance House, which debuted this week at imm Cologne, strives to peel away the home’s superfluous layers and rediscover its essential nature.
The House as a Stage
January 2017For "Das Haus - Interiors on stage" at the Cologne Furniture Fair, young designers take a look into the present and future of living. In 2017, designer Todd Bracher invites you to a reduced house simulation.
Todd Bracher’s Das Haus Reconfigures Home Living at imm Cologne 2017
January 2017Todd Bracher, the New York-based product designer, has envision the 2017 ‘Das Haus – interiors on stage’ at the imm Cologne 2017 Fair. The architectural design radicalizes the traditional notion of 3-rooms plus kitchen, hallway and bathroom by intertwining three zones: one for dining, one for rest and one for hygiene.
Todd Bracher Challenges Typical Home Organisation for His Das Haus Installation
January 2017Todd Bracher has become the latest designer to create a contemporary living space at IMM Cologne, with an installation that "ignores the architecture and starts from the beginning". The New York designer was tasked with presenting his vision of a modern living space for the furniture fair's annual Das Haus installation.
Todd Bracher’s Das Haus Imagines a Home That Balances “Mind, Body and Soul”
January 2017On the floor at German furniture fair imm Cologne, David Dick-Agnew speaks to the New York industrial designer about his interpretation of Das Haus, the annual installation focused on the future of domestic space. The Das Haus installation is an annual highlight of imm Cologne, the high-end residential furniture fair held in Germany. As its name suggest, Das Haus is an opportunity for a design studio to explore new possibilities for residential design. Each year, the chosen designer sets out to tap into the zeitgeist – as with Sebastian Herkner’s open and hospitable edition last year, which seemed to anticipate rising anti-immigration sentiment, or Louise Campbell’s version in 2014, which expressed the growing trend towards nesting and hygge.
imm Cologne 2017 Day One
January 2017New York designer Todd Bracher is the guest of honor for the sixth edition of Das Haus. “For me, design isn’t an art or a personal matter— it’s an experiment. My work is based on the desire to reduce something down to its essence."
Todd Bracher: Das Haus
January 2017Spanning the Atlantic Ocean is nothing new for renowned Brooklyn-based talent Todd Bracher. In his work, the product designer draws on his Old World, craft-based education in the United States and Denmark, his training with Tom Dixon in London and his professorship at ESAD Reims.
“The House” by Todd Bracher
January 2017"We will challenge the idea of what constitutes contemporary living by revising the foundations that define the home and look to see if they are designed to meet the demands of today's world."
Designer Todd Bracher Presents Das Haus at imm Cologne
January 2017The American designer Todd Bracher presents this year "Das Haus" at the furniture show imm, in Cologne, Germany, from January 16 to 22.
Kyou wins 2017 Wallpaper* Design Award
Todd Bracher 2016 Designer of the Year
January 2017In the last year, one name in design has popped up over and over again, in the best way possible: Todd Bracher. It seemed that the industrial designer was attached to many of the eye-catching pieces dotted around NeoCon. But just as important as his designs, Bracher himself is the embodiment of what to expect from quality products; he’s down-to-earth, thoughtful and deliberate, and opinionated. It is with pride that i+s announces him as the Designer of the Year for 2016.
Todd Bracher and Das Haus 2017 at the imm Cologne
January 2017The special feature of the studio is its offer, which includes not only the classic, implementing product design but also strategic advice. For example, Todd and his team support leading global design companies such as Cappellini, Fritz Hansen, Herman Miller, Issey Miyake or 3M in strategic branding and differentiation through their product design.
The American way – Dwell Magazine
January 2017New York–based designer Todd Bracher represents the United States at an important furniture fair in Germany. It’s been said that contemporary American design isn’t highly regarded in international circles. You are the first American to be tapped to create the annual conceptual installation “Das Haus” in Cologne, Germany. Why do you think they wanted an American?
Evolution Yields Meaningful Design
January 2017In the last year, one name in design has popped up over and over again, in the best way possible: Todd Bracher. It seemed that the industrial designer was attached to many of the eye-catching pieces dotted around NeoCon.
Todd Bracher’s Year – Metropolis magazine
December 2016After a series of successful projects with major American manufacturers, the designer has been invited to kick off 2017 with the Das Haus installation.
Interior Design – 10 Questions with Todd Bracher
December 2016Based in Brooklyn and trained at Pratt, American designer Todd Bracher has lived in Copenhagen, Milan, Paris, and London. These stints have informed prestigious gigs with European companies—he ran Tom Dixon’s design studio after receiving his master’s degree at Denmark’s Design School, and more recently served as creative director of Georg Jensen. In his own practice, he joins artistic direction, strategic services, and product design for a multi-faceted approach that’s served brands such as Herman Miller, SodaStream, 3M, and Humanscale.
Todd Bracher’s Das Haus Installation: A New American Dream House
December 2016Brooklyn-based designer Todd Bracher expresses his philosophy of essentialism with the concept for the 2017 Das Haus installation at the imm Cologne fair.
Todd Bracher Guest of Honour at imm Cologne 2017
November 2016As guest of honour at imm cologne 2017, Todd Bracher, the New York-based product designer, will produce a distinctively spacious and architectural design for the design event “Das Haus – Interiors on Stage”.
Cologne Convos: Industrial Designer, Todd Bracher
November 2016Launched at this year’s Orgatec, we chat with industrial designer Todd Bracher on the ground for his latest innovation, the Vessel Light For Humanscale
Azure previews Bracher’s Das Haus
October 2016Todd Bracher is providing a sneak peek at a highly anticipated design this week. The designer has revealed some intriguing renderings of his Das Haus installation, which will debut at IMM Cologne in January. A popular feature at the German trade show since 2012, Das Haus – Interiors on Stage is a 200-square-metre installation on the show floor. Each year a different designer is invited to construct this space to represent innovative residential concepts, using materials, colours, furnishings and other accessories of their choosing.
Redesigning the course of Cancer
September 2016Glass is characterized by the duality of its strong yet fragile nature. Poetically and metaphorically, glass reflects the spirit of those battling cancer, and therefore, is the material of choice for the fourth edition of Luminaire’s “Love” fundraising auctions to benefit cancer research. Driven by their desire to give back and help find a cure, Luminaire founders Nasir and Nargis Kassamali are hosting GlasLove. Todd Bracher invited to contribute to the GlasLove auction.
In Conversation with New House Designer Todd Bracher
August 2016The American designer Todd Bracher has been nominated as Guest of Honor for "The House - Interiors on Stage".
Todd Bracher Signs Das Haus 2017
July 2016Featured in the German Fair imm Cologne, the installation Das Haus - a house with 200 square meters, equipped with furniture, home furnishings, floors, and tiles will be signed by the American designer Todd Bracher in the edition of 2017, scheduled to take place 16-22 of January.
Transatlantic Living: Todd Bracher to create “Das Haus” at imm cologne 2017
July 2016“Das Haus” is the superlative design event at the International Interiors Show imm cologne. Each year a young, influential designer is given the opportunity to make a personal statement on contemporary living in a simulation of a residential house combining architecture, interior design and furnishings.
Todd Bracher tapped for Das Haus 2017
July 2016Das Haus 2017 - IMM Cologne 2017 : “Das Haus” is the superlative design event at the international interiors show imm cologne. Each year an influential designer is given the opportunity to make a personal statement on contemporary living in a simulation of a residential house combining architecture, interior design and furnishings. US designer Todd Bracher has been nominated as the guest of honour for the sixth edition of “Das Haus” at imm cologne 2017.
Humanscale Acquires Vessel Technology from Todd Bracher
May 2016With a long history of providing a diverse range of ergonomic products and solutions for offices all over the world, Humanscale has unveiled its plans to expand into the architectural lighting category with its recent acquisition of Vessel, an architectural lighting solution by designer Todd Bracher. With Vessel being the first in Humanscale's soon-to-be-unveiled collection of architectural lighting, the fixtures aim to express the principles of performance and quality that transcend the settings of an office environment into broader applications.
RedDot Best of the Best Award
April 2016Todd Bracher's Trea chair is awarded the prestigious RedDot Best of the Best Award 2015
Todd Bracher Discusses the workplace
January 2016"You actually wear this chair more than you sit in it" says Brooklyn designer Todd Bracher. He is referring to his most recent design for the New York office-furnishings label Humanscale, which won the Red Dot 'Best of the Best' Award....
Indesign live meets Todd Bracher
November 2015We have a business where we do a variety of projects. We are rooted in strategic product design. We look to bring design solutions that target our client’s business goals and market in what we call a ‘meaningful way’. Attached to this work is deep-dive strategic planning that helps optimise and drive growth for our clients...
Todd Bracher 2015 Interational Designer of the Year
Todd Bracher Named Top 100 Global Design Influencer
October 2015Wallpaper* Power 200: the world's top design names and influencers is back with a double helping of provocation and praise. We have plumped up this year’s Power List to a meaty two-ton’s worth of carefully measured rankings, an upscaled calibration of design achievement.
Interview with Todd Bracher
September 2015I met American industrial designer Todd Bracher during Clerkenwell Design Week earlier this year. He was in town to promote his Trea Chair for Humanscale – designed for a younger more mobile workforce and inspired by exoskeleton of a lobster. “An exoskeleton moves in harmony with the living organism it protects,” he said. “By following the cues of this natural design, we arrived...
Todd Bracher Profiled in Mix Interiors
September 2015We’re in the middle of the hustle and bustle that is Chicago’s NeoCon and our friends at Humanscale have just given us the ‘heads up’ that leading designer (and top guy) Todd Bracher is on his way over to the packed Merchandise Mart showroom and, even more fortuitously for us, has a window in his busy schedule and is happy to sit and catch up with us. We’re hardly going to refuse.
Cappellini + Bracher + Errazuriz
August 2015Giulio Cappellini, Todd Bracher + Sebastian Errazuriz Discuss Minimalism to celebrate the 50th year anniversary of AG Fronzoni.
Vessel Wins NeoCon Gold
Andaz Wins NeoCon Silver
Product Innovation Award
February 2015Vessel wins Best of Show at HD Expo
Speaker, Denver Colorado
November 2014Todd Bracher discusses his Design Process of 'Irreducible Complexity'
September 2014Todd Bracher discusses his Design Process of 'Irreducible Complexity'.
June 2014Todd tapped as Interior Design's Design Star
Triscape Wins NeoCon Gold
Todd Bracher Keynote’s NeoCon
June 2014Todd Bracher opened the largest American design event center stage. He discussed his unique process of 'irreducible complexity', the backbone of his Strategic Design solutions.
Vessel Wins Best of Year Award
May 2014Interior Design's Best of Year Award goes to Vessel, by Todd Bracher for Humanscale
Freud Aquired by Vienna Museum
Asa Wins NeoCon Gold
Todd Bracher Fast Company Feature
Todd Bracher Retrospective Opens in Brasil
August 2012Todd Bracher's 10 year retrospective 'Essence of Things' opens in Brasil's Museu da Casa Brasileira - MCB
Urbis comes to Todd Bracher Studio
May 2011The Brooklyn Navy Yard, a 300-acre relic of America’s industrial past overlooking the East River, is almost eerily quiet. “Sometimes you get a real sense of being near the sea,” says product designer Todd Bracher. From the roof of the nine-storey municipal building, Bracher points out downtown Brooklyn with its Lego-like cluster of new high-rises, the bridges of New York and even faraway green hills...
NY Times – Todd Bracher
March 2011Styled to a T - Todd Bracher
Todd Bracher – Intramuros
June 2010Todd Bracher's Cover feature for Intramuros Magazine, France.
Todd Bracher Nominated for International Designer of the Year
November 2008Todd Bracher Nominated for International Designer of the Year by Bolig Magazine
Todd Bracher + Wendell Castle
September 2008Surface Magazine's conversation series presents Todd Bracher and Wendell Castle
Georg Jensen Taps Bracher As Firm’s Creative Director
Todd Bracher Nominated for International Designer of the Year
January 2008Todd Bracher Nominated for International Designer of the Year by Design Miami
Todd Bracher Nominated for International Designer of the Year
November 2007Todd Bracher Nominated for International Designer of the Year by Bolig Magazine
Dome Wins Lamp of the Year
October 2007Dome Lamp wins the prestigous Wallpaper* Product of the Year Award.
Tno1 wins Product of the Year
September 2007Tno1 Wins Interior Design Magazine's Product of the Year
Todd Bracher arrives to Brasil
July 2007Todd Bracher speaks at São Paulo's largest design event.
Todd Bracher to appear on TV Norge
June 2007Todd Bracher Discusses his work with Mater and Fritz Hansen.
Todd Bracher Named Best Designer
May 2007Todd Bracher named Best Designer of the 2007 NY Design fair.
ID Design Award
July 2005LibriLounge wins the ID Award, USA
21st Century Design Award
May 2003Redline wins the 21st Century Design Award, Japan
21st Century Design Award
May 2003LibriLounge wins the 21st Century Design Award, Japan
UNESCO Design Award
April 2002Bloom wins UNESCO award, France
IDEE Design Award
April 2001Bloom wins IDEE Design Award, Japan
IDEE Design Award
March 2001Librilounge wins IDEE award, Japan
ID Design Award
April 2000Open Privacy wins ID Design Award, USA
Promosedia Design Award
April 2000Bloom wins Promosedia Design Award, Italy